In an elaborate April Fool's prank, YouTube announced Sunday it was going dark for a decade, and that the site was merely an eight-year contest to find the best video.
"It's finally time to pick the winner," YouTube representatives announced in a 3:32 minute video posted on its homepage.
The message was simple: the world's most popular video-sharing website would close at the end of the day to review all the video submissions it has received over the years, and would announce the best one in 2023.
"We are so close to the end. Tonight at midnight, youtube.com will no longer be accepting entries. After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin the process of selecting a winner," said Tim Liston, named as "competition director."
YouTube CEO Salar Kamangar said that "we started YouTube in 2005 as a contest with a simple goal: to find the best video in the world."
Users have uploaded more than 70 hours every minute to the site, YouTube estimated.