The name "Xbox," like "iPod," has the wonderful power of not being too specific. Apple's first device to bear that moniker didn't do much more than play music, but the iPod touch is an all-purpose computer - and in the same way, the Xbox One that Microsoft unveiled Tuesday will do far more than play video games.
Don't call it a game console. Instead, Microsoft pitches the Xbox One as an "all-in-one home entertainment system" that will let you and your TV "have a relationship."
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And in aiming to make this device - to go on sale later this year at an undisclosed date and price - a digital living-room hub, Microsoft has given itself a tough job.
It's not a matter of hardware support: With an eight-core processor, Blu-ray drive, 500-gigabyte hard drive and 8 GB of memory, the One should have all of the power of a "real" computer - including the ability run more realistic games than today's Xbox - without the usual software-maintenance issues.
With a souped-up Kinect video sensor included, the One can also go beyond the simple gestures the first version allowed to something a little closer to a Minority Report-style interface. And its voice recognition apparently surpasses what the Kinect does today; for instance, you should be able to wake it by saying "Xbox on."