- The main ingredient in a popular luxury brand of coffee is beans excreted from a stable of civet "cats."
- The "golden droppings" of the luwak, or Asian palm civet, fetch up to $800 per kilogram (two pounds).
- The coffee is so popular that it's even spawned a plethora of imitators.
Indonesia's self-proclaimed "King of Luwak," Gunawan Supriadi, is having a hard time keeping up with demand for the beans excreted by his stable of pampered civet "cats".
And he's not alone. Demand for coffee brewed with beans plucked from the dung of the furry, weasel-like creatures -- known locally as luwaks -- is surging among well-healed connoisseurs around the world, exporters say.
About 40 civets at Supriadi's plantation in West Lampung district, Sumatra, provide the intestinal machinery for his Raja Luwak (King of Luwak) brand of bean. Lampung is the undisputed capital of luwak coffee.
"My target is to have 150 civets soon because I have to meet the surge in demand," Supriadi said. "In 2008, I gathered about 50 kilograms of luwak beans and sold them to local distributors. In 2009, I sold 300 kilograms. In 2010, I sold 1.2 tonnes."