What could motivate spin class participants more than thumping techno music and a screaming instructor? Maybe a massive screen displaying intense visuals.
That's the plan, anyway, when the world's first IMAX spin class kicks off soon in Brooklyn.
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The 45-minute spin class, called IMAXShift, will take place in a studio located in Brooklyn's DUMBO neighborhood. The "larger-than-life" screen uses technology similar to IMAX movie theaters, taking participants through the solar system, soaring over Hawaii's coasts, or into the music with visuals that match the beat, the IMAXShift description reads.
Besides the visuals and surrounding audio, the bike consoles can track a cyclist's speed, distance, calories burned, and resistance. At the end there's an overall score intended to help participants track their progress. The workout is for ages 13 and up, and aimed at everyone from beginners to serious athletes, IMAXShift's site says.
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Each class can accommodate up to 50 cyclists in addition to the instructor, according to Gizmodo. Although the classes have yet to start, IMAXShift is selling reservations starting at $31 for one ride on up to 50 rides for $1,300 and a monthly membership for $325. Sounds like a lot but it's competitive with Soul Cycle's pricing.
Here's IMAX's introductory video - it's pretty, uh, flashy: