Though posters are one of society's oldest advertising medium, they're also the least popular, particularly in a world of 24-7 digital content, mobile devices and pop up ads. Well, at least that's the logic behind a new campaign in South Korea to reboot the relevancy of the old-fashioned movie poster.
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Seoul-based ad agency Cheil has created a "Wi-Fi Poster" campaign for South Korean film studio CJ Entertainment. As a promotion for the movie being advertised, the poster distributes a free Wi-Fi network to those close enough to pick up the signal. Users simply log on by selecting the network name, which conveniently happens to be the title of the film. Once connected, users are steered toward a cache of trailers and online information about the movie.
The project seems geared towards those encased back-lit posters commonly seen in public or in subway stations, if anything because they offer space to conceal a router behind the glass frame.