Yet for other people, Internet memes spread so quickly and last so briefly, they're degrading popular culture by forcing everyone to laugh at the same online joke for a moment and move on to the next trend.
In a May 2010 opinion piece for the Washington Post, The Onion editor Joe Randazzo called for the end of Internet memes.
"Instead of acting as an organic cultural touchstone, the modern meme - from LOL, which hasn't been used to signify physical laughter since 1997, to Lolcats - now sucks the joy out of our interconnectedness," Randazzo wrote.
Google analytics indicate that Randazzo has a while to wait until Internet memes fade into the cultural background, though. Search requests for "bros icing bros" have nosedived since its summertime peak, but the number of people seeking out "memes" only continues to climb.
Unlike Randazzo, Morain doesn't interpret Internet memes as a sign of cultural failure. Sure, they're often silly and might not promote intellectualism, but in a way, memes have become a sort of glue holding Internet communities together.