Gap, the retail clothing giant, recently launched a virtual dressing room app for Tango-enabled phones. Kendra Gratteri is chief customer officer at Avametric, an AR fashion start-up that built the Gap app, which allows shoppers to "try on" different garments using a 3D avatar in their phones. The Gap app allows for handy side-by-side fit comparisons and a 360-degree view, but Gratteri said that's just the tip of the iceberg.
"We're also working on using the Tango platform as a scanner," she said in an interview. "So you could scan your own body or have someone scan you and those measurements would drop into our system and create a personalize avatar."
Gratteri imagines a very near future where our fully-customized 3D avatar follows us through the shopping experience. Instead of sticking to the same few brands and clothing items we currently feel comfortable buying online, we could search the broader fashion world for garments that match the contours of our avatar.
Still, Gratteri admits, "Until Apple offers a solution for a depth sensor camera, we understand that wide use is going to be a little curtailed."