Let's face it. Most of us pick out a new wine because we like the label. Well, now there's a better, more scientific way.
A new website called Bright Cellars helps pair you with your next favorite wine.
Different Types Of Wine Made Simple
The Boston-based startup has come up with a clever way - and an algorithm to go along - to zero in on the type of wine you like by asking you seven simple questions.
They include questions such as "What is the one type of chocolate you could eat for the rest of your life?," "How do you like your tea?," "What's your go-to drink?" and more.
The algorithm compares 18 attributes of the wines in its database with your preferences and then gives you four it thinks suit you best.
I got a Piccolino Falanghina 2013, a Wild Brush Cellars Pinot Noir 2013, an Alta Puesta Malbec 2013 and a Petit Chou Cabernet Sauvignon/Grenache 2013 - four wines I might not have ever known about, much less tried.
Microprocessor Powered By Wine
It's a wine club, so users can pay the $60 per month subscription to try the new wines or in cases like mine, where shipping alcohol is not available, people can go out and by the bottles themselves.
After drinking the wine, users return to the website to rate the picks and the algorithm makes adjustments based on the responses. If the choices were no spot on, they'll be closer to perfect next time.