Seems like these days, most people feel addicted to the internet. But is it all in our heads? Or is this part of apps and websites’ master plan? Turns out, companies use a combination of psychology, design, and engineering to keep us coming back for more.
Game and website designers hook you using psychology and behaviorism because they can. There aren’t any laws that could stop them. A game economist told NPR that as we play, gaming companies are tracking our clicks, running tests, and analyzing data. It’s not just gaming either. Chances are most sites you use are watching your behavior online to see what keeps you around and what causes you to go elsewhere.
The YouTube algorithm wants you to spend as much time on site as possible, so they collect as much data as they can to keep you around. How long you watch it, when you leave, which videos you like, which videos you comment on; This is all in an effort to guess what might keep you coming back. Netflix does the same thing! Have you ever noticed that your thumbnails on your Netflix account are different than your friends? It’s on purpose.