How to Convince Someone That You’re Right (Even If You’re Not)

Most conversations online about ideology seem to be like a lame snowball fight, and you’re probably wondering “there has to be a better way!” Neuroscience says, There just might be.

Most conversations online about ideology seem to be like a lame snowball fight, with people lobbing tweets, insults, and MS Paint memes at each other. And you’re probably wondering “there has to be a better way!” And neuroscience says, There just might be. 

Humans respond to emotional stimuli, so using emotions to drive a point home are important; our brain’s structure, functions, and expression are similar. Positive and constructive ways to persuade people to your point of view are much easier, especially when you try to find common ground.