My girlfriend and I once drove across Michigan's Upper Peninsula. One day, after we downed a couple pasties, we stopped in to the VFW post in Ontonagon for a few beers. There, in the men's room, I saw something I'd never seen before: Hanoi Jane Urinal Targets.
In an era before Smart Technology, slapping a Jane Fonda sticker on some porcelain was the best the world had to offer in urinal target-practice games...at least in certain circles of disgruntled veterans and political malcontents. However, full-bladdered fellas, the future of mens' room gaming is upon us.
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Last year, we told you about Captive Media, a London-based start-up that created a urinal entertainment system. Think of it as X-Box meets Hanoi Jane Urinal Target, with the joy stick already in your hand.
Well, the company has had a golden year since it's launch. Co-founder Gordon MacSween told Wired the response has been "beyond his wildest expectations." After being on the market in 18 bars, hotels, corporate offices and private residences across the U.K. and Europe, the company is set to soon aim its success at the U.S. market as early as next year.