The historic Belgian brewery De Halve Maan in Bruges faced a difficult choice: find a better way to transport beer though narrow, winding cobblestone streets or move operations out of town.
Leaving was hardly an option since it would mean the beer could no longer carry the "made in Bruges" designation. So the owner came up with a crazy idea to pipe the tasty brew underground.
De Halve Maan, or the Half-Moon, has been led by the Maes family since it first opened in 1856. The historic brewery, which the Guardian reported has rooms dating back to the 16th Century, normally uses trucks to transport its popular beer to a bottling plant about two miles away. In recent years, increasing demand created unsustainable pressure on the tankers.
RELATED: Australian Town Is Underground: Photos
One day, De Halve Maan owner and managing director Xavier Vanneste -- who is also Véronique Maes' son -- saw workers installing broadband cables and had a wild thought: Why not create an underground beer pipeline? Although there were many doubters, Vanneste plowed ahead. Careful planning required four years while the installation took less than four months, according to NPR.
"We want to brew every single liter here...right where it has been brewed for so many centuries, just as Trappist beer is brewed in the abbey or champagne is brewed in the Champagne area," Vanneste told the Guardian. City officials weighed the pros and cons before granting De Halve Maan permission to lay the pipes under medieval streets, the first time they had done something like this for a private company.
Vanneste collaborated with a local professor as well as oil and gas experts. The project relied on the famous canals for moving large equipment and utilized computer-guided drills to minimize digging. De Halve Maan's beer pipeline goes into operation this month.
RELATED: Edible Boat Powered by Booze
All in all, the project ended up costing about $4.5 million, but the brewery's successful crowdfunding campaign raised nearly $380,000 of that, NPR reported. Each gold membership level funder who gave nearly $8,400 receive Brugse Zot Blond bottles every day for life.
Now that's some liquid gold.
via the Guardian
WATCH VIDEO: BEER: Healthier Than Running!!