Seconds after the Seattle Seahawks clinched the NFC Championship, earning them a trip to Super Bowl XLVIII, the media landscape was set ablaze by an epic, trash-talking rant.
Seattle cornerback Richard Sherman, who clinched the win by knocking down pass intended for San Francisco 49ers' wide receiver Michael Crabtree, gave a belligerent post-game interview, threatening Crabtree and crowning himself "the best corner in the game."
While the clip sparked a media firestorm that questioned Sherman's sportsmanship, trash talking has always been a part of competitive sports. Jonathan Katz, a New York-based sports psychologist who has worked with many pro athletes, says the new media landscape and the 24-hour news cycle only add fuel to this fire.
"Because of the social media, Sports Center kind of world we live in, this kind of behavior -- a la Richard Sherman -- is getting air play beyond belief," he told Discovery News. "I think, consciously or not, we've promoted this kind of behavior because it's what gets front and center."
But even before Twitter and ESPN, trash talking thrived. So here's our roster of some of the loudest mouths in all of sports history. Click through for a mix of old and new school braggadocio that's impossible to tune out.