For 364 days out of the year, we're frustrated with commercials getting in the way of suspenseful plot lines. But for the biggest TV event of the year, the focus is as much on the big game as the ads.
Many brands have found clever ways to make use of the expensive ad spots, often focusing on gaining buzz instead of selling products. The Monday morning after the Super Bowl, if coworkers are chatting about that McDonald's commercial at the water cooler, then the money paying for the NBA stars was worth it.
With that in mind, we've rounded up the ten most memorable Super Bowl commercials of all time.