This is no ordinary art exhibition. What's on the walls at the Tomorrow Gallery in Manhattan isn't exactly the artwork. It's a clue. Collectors who want to be united with artist Brad Troemel's work have to search for it in Central Park using GPS coordinates first.
Tired of paying for studio space to house his artwork, Troemel decided to hide all of his pieces in the park instead. The idea came to him last summer while he was staying with his grandparents in Aurora, Illinois, and renting out his Brooklyn apartment on AirBnB to make ends meet. While there, he downloaded a geocaching app and discovered relics all over the woods that could only be found using exact GPS coordinates.
"Imagine if geocaching's use of GPS technology, concealment and open space were applied to passive storage rather than active treasure hunting," he wrote in a description of his "freecaching" process. "Space, it turns out, is everywhere."
So back in New York, Troemel double vacuum-sealed each piece in industrial plastic before stashing them in tree trunks, bushes, under the soil, near signs. Sounds incredibly risky, but he's confident that they'll be safer in those conditions than in a storage locker.