Coconut cream for breakfast, orange creamsicle for lunch, dark chocolate sea salt for dinner and bee pollen-cinnamon honey for dessert?
While the creators tout the benefits from raw honey and raw saturated fat from coconuts -- everything from detoxifying your organs to absorbing nutrients more efficiently -- nutritionists have pointed out that the Kippy's ice cream cleanse works out to 820 percent of your recommended daily allowance for saturated fat.
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"There's inconclusive evidence about the health benefits of the fat from coconut," nutritionist Keri Gans told Time. "However, it is rich in saturated fat, and saturated fat is linked to heart disease, plain and simple."
"Whether the ice cream is coconut-based or not, I'm very concerned about the variety of nutrients that you're getting - or the lack thereof," Brooke Alpert, R.D., founder of B Nutritious., told Fox News.
The creators say you need to pair the cleanse with a regimen of Kundalini yoga to get "a double whammy of detoxification." But actual evidence for a link between exercise and detox doesn't exist.
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"If you start talking about exercising to detoxify, there's no scientific data," Dr. Elizabeth Matzkin, chief of women's sports medicine at Harvard Medical School, told Reuters. "The human body is designed to get rid of what we don't need."
Brent Rose wrote about his experience trying the cleanse with his girlfriend for Gizmodo:
"So, would we do it again? No. But here's the upshot: Even after eating nothing but Kippy's ice cream for four days, here we are, just a few days later, and my girlfriend and I were both contemplating digging into the pint we have in our freezer. That's high praise! The ice cream really is delicious and I'd definitely recommend it without hesitation (in small, normal-sized doses)."
And did he lose weight? Yes, six pounds. Which he promptly gained back.