Life is like a blank slate - and Joto is too. Within a day of being unveiled as part of a Kickstarter campaign, Joto, a connected robotic display that draws with a pen, managed to reach half of its £100,000 ($123,840) goal, and for apparent good reason.
The device, which costs $199, turns pixels into pen and ink, enabling the creation of beautiful illustrations in your home. It can send messages across the world and write reminders. It's a picture that can draw itself and a message that writes itself too.
Those - the young British design studio behind the product - is intent on modernizing illustration in the digital age while providing a playful new medium for art and communication in a world driven by short texts and hastily written emails.
Jim Rhodes, a co-founder of Those, was previously a graphic designer by trade who had an interest in mechanical engineering and product design. He was frustrated by the lack of creativity he saw in the composition of storefront window displays. Where most people see mannequins, he saw an opportunity.