As scientists continue to debate the health benefits of alcohol consumption, one new product sounds awfully appealing: a gin that claims to help you look younger.
A new brand of gin, appropriately called Anti-aGin, is claiming to be the first spirit that has been distilled with "skin-boosting" ingredients, reports Huffington Post UK.
The gin is 40% alcohol, as is most gin, vodka and other hard liquor, and it has been distilled with pure collagen. Collagen is found in most products that claim to reverse aging effects because it's the substance that holds our skin together, but naturally depletes over time, resulting in wrinkles.
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This "fountain of youth" gin also contains witch hazel, green tea, nettles, and gotu kola -- a plant that is used to treat various ailments that can affect skin's appearance like psoriases and varicose veins.
Nutritional supplements like those ingredients are a fast-growing industry. It's estimated that by 2020 the beauty supplement industry will be worth $7.4 billion.
That may be in part to some great marketing efforts. The online spirit retailer Drinksupermarket.com, where you can purchase Anti-aGin for a mere $50, says, "It's the next best thing for people who want stay young, but don't want to give up alcohol. By including a host of age-defying botanicals and combining them with drinkable collagen, this is the alcoholic equivalent of a facial."
With that kind of praise, it's hard to resist this supposed miracle gin. But unfortunately, there's little scientific evidence to prove that collagen aids in skin health, and there have been no scientific studies done to prove how effective Anti-aGin actually is at making your skin appear younger.