Over the decades, tobacco companies have succeeded in instilling their logos and brands into popular culture. But anti-tobacco advocates have been able to turn the tables on cigarette manufacturers by using their own advertising campaigns against them.
In posters, billboards and magazine for Camel cigarettes, Joe Camel is often depicted living the high life, hustling pool, shooting dice and schmoozing with women. In this image, however, Joe Camel has been recast as a hospital patient suffering from lung cancer following a lifetime of cigarette smoking.
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