You might think the biggest touchdown of Super Bowl XLVII came from Jacoby Jones' record-setting 108-yard kickoff return, but in terms of social media, last night's blackout recorded the biggest spike, especially in the end zone of advertisers and comedians.
Nabisco, maker of Oreo cookies, was one of the first companies to jump on Twitter's jokey "brandwagon" and capitalize on last night's 35-minute blackout at the Superdome with a little extra ad time.
"Power out? No problem," read the Tweet, featuring a cookie on a partially shadowed page with the words "You can still dunk in the dark."
Then Tide laundry detergent chimed-in with its own Twitter ad: "We can't get your #blackout, but we can get your stains out. #SuperBowl #TidePower."
Audi also joined the pile-on, taking opportunity to make a funny dig at their competitor, Tweeting it was "sending some LEDs to the" Mercedes Benz Superdome, the stadium's official name. Walgreens couldn't resist either, Tweeting "We do carry candles" followed by "...we also sell lights."