Ah, the Super Bowl. You know, the sporting event that interrupts the much-anticipated Super Bowl half-time ads. And this year - in keeping with Discovery News' tradition of tracking any space references in Super Bowl ads - we have another couple of "spaced-out" ads inspired by "sexy" astronauts and space babies.
A sexy bikini babe is struggling in the water. A buff lifeguard dude on the beach spots her and - yikes! - she's about to get eaten by a shark! Said lifeguard dives in, punches the shark, rescues the babe. She looks deep into his eyes and– whoa! a random astronaut strolls down the beach! Forget the lifeguard, astronauts are sexy! So she runs off to the astronaut - who, by the way, looks waaay geekier than the lifeguard (cuz astronauts are just geeky guys with rockets, right?). And... that's about it. The End. (Watch the ad here)
Sure, I get the Axe marketing campaign - an ‘average' guy washes/sprays himself in an Axe product and the girls go wild and disrobe. Score! - but the thrust of this particular ad is for the Axe "you can win a ride into space" Apollo competition. The campaign has been helped along by the king of space marketing himself, Apollo astronaut legend Buzz Aldrin, who appeared in a video last month announcing the competition.