Some of us are coffee drinkers. Other people like energy drinks; vodka and Red Bull has been a fixture in clubs since the 1990s. Technology, though, will now let anyone who wants a boost avoid the business of actually having to drink the stuff.
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The product is called Sprayable Energy, the invention of Deven Soni and Ben Yu. It's a plastic spritzer that releases a mist of caffeine-laced liquid onto the skin. The idea is that the caffeine gets into the bloodstream without having to actually drink a liquid like coffee or tea. The caffeine would give a bigger jolt than when you drink it because it isn't going through the stomach, so it hits the brain faster.
Yu and Soni's Indiegogo campaign aimed for $15,000, and they've raised $23,487 as of Friday (Aug. 23). The money is to start large-scale production.
Ordinarily skin would block caffeine, for the same reason it stops most other liquids – which is why you can't rub coffee on yourself to get a jolt. Sprayable Energy's web site says it has a "secret sauce" that makes caffeine more soluble in water. The company's fundraising page on says it contains a derivative of tyrosine, an amino acid.