Participants were asked seven times a day over the course of a week to identify desires they were experiencing and the strength of said desires.
The team sifted through thousands of responses and came up with some telling results. Thankfully, the study showed we're all not slaves to vice and distraction, as the need for sleep and leisure topped the list.
However, next on the list of "self-control failure rates" was checking in with social media, email and work - ahead of the urge to have a Camel Light, while sipping on that glass of 12-year single malt scotch.
"Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not 'cost much' to engage in these activities, even though one wants to resist," Hofmann told the Guardian.
"With cigarettes and alcohol there are more costs - long-term as well as monetary - and the opportunity may not always be the right one," Hofmann added. "So, even though giving in to media desires is certainly less consequential, the frequent use may still 'steal' a lot of people's time."
In light of all this, let's allow George McGregor and The Bronzettes to serenade all of us who lack the willpower to resist what we crave. Take it away George.
Image: Michael Cogliantry/Getty Images The Guardian