A Smog Free Tower that stands 23 feet tall is being built to scrub pollution out of the air in parks and other public outdoor spaces in Rotterdam, The Netherlands.
On a mission to make cleaner cities, Studio Roosegaarde, the social design lab behind the project, plans to transform the pollution - comprised mostly of carbon - into rings and cufflinks.
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Inspired by the idea that diamonds are made of carbon that has been subjected to high pressure, the company believes that transforming pollution into jewelry will prove desirable to many.
Each accessory will be made from scrubbing 35,000 cubic feet of air -- 42 percent of which is made of carbon particles. One tower alone is capable of cleaning 123 million cubic feet of clean air per day.
The company recently launched a Kickstarter campaign that allows supporters to purchase cubes, rings and cufflinks, ranging in price from $54 for a cube to $271 for a piece of jewelry.
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Daan Roosegaarde, the Netherlands-based innovator leading the tower project, says he woke up one day obsessed with the idea of pollution.
Holding up a bag of pollution particles in this video, he explains that it's hard to believe that we accept this pollution as waste, when it can take on other forms.
After its Netherlands debut, the company hopes to set up towers in other cities as well, including India, Mexico City and Beijing.
via Popular Science