"For each of us, life is a journey. What you want is a device that can help us on the journey," Samsung's CEO JK Shin said on stage, later adding that "We will make life richer, simpler, and fuller." (Shin proved himself a showman as well, though perhaps no Jobs; he appeared as several different characters throughout the hour-long, staged unveiling event.)
The smartphone will be available at the end of April in 155 countries, although Samsung did not reveal the price yet. Sprint immediately announced plans to carry the device, though it did not say when.
"Sprint is excited to bring the benefit of Truly Unlimited 4G LTE data to the U.S. variant of Galaxy S 4 in the second quarter of this year," Fared Adib, senior vice president of product development, said in a statement.
As expected, the phone is best in class against most quantifiable measures.
"It's slimmer, yet stronger," Shin said, who at one point appeared on stage dressed in full costume. The new phone is visually almost identical to its predecessor, the SIII, but slightly larger with a 5-inch 1080p AMOLED screen and a 13-megapixel camera, all of which is enclosed in a polycarbonate case that comes in white and black. It feels thin yet solid in the hand, and the screens transitioned smoothly and looked sharp.