Amid the waves of high-tech news pouring out of CES, here's a happy little low-tech item making some ripples.
In a surprise move, the venerable photo company Eastman Kodak announced it is bringing back the classic Super 8 camera. Expected to retail later in 2016, the resurrected analog film camera is part of the company's larger Super 8 Revival initiative, which will eventually include a range of different cameras, post-production tools and film development services.
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For old-school film nerds, it's happy news indeed. Kodak stopped making Super 8 units all the way back in 1982, when VHS video cameras blitzed the marketplace for home movies. VHS was subsequently killed off by digital cameras and now, of course, anyone with a smart phone can make and digitally distribute a home movie in seconds.
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Kodak is aiming for a different kind of buyer, though, and banking that amateur moviemakers, film school students and adventurous commercial directors will get on board. The company is also hoping to earn a little hipster mojo by reviving another analog option for the digital generation - similar to the successful resurgence of vinyl audio records.