In the last few years, savvy advertising firms have created numerous quasi-guerilla marketing campaigns by bringing motion detection and facial recognition technologies to one of the world's most recognizable dispenser of small goods: the vending machine. While these machines still dish out the usual articles of food and drink, their method for doing so is anything but typical.
For example, take Next Digital Creative Agency, a Bulgarian advertising firm that launched the Amstel Pause campaign, the first vending machine "that makes you do nothing and gives you beer in return."
Citing today's generation of people who rarely take breaks, campaign designers developed a public installation to remind people that good things come to those who wait. Lured to the vending machine by red velvet ropes, people are instructed to stand in one spot and push a red button that rings a bell and starts a timer. Users must remain still. Any movement triggers a motion sensor and resets the timer. After a successfully idle three minutes, out pops a can a beer.
Despite all the gimmicks, some vending machines are employing such the level of creative engagement that nothing short of world peace and harmony is being offered. But is this really enlightenment, or just empty advertising? Decide for yourself and take a tour.