Now we know one of the big ideas that musician-entrepreneur Pharrell Williams had under his enormous hat: Taking plastic trash from the ocean and turning it into jeans.
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Pharrell recently announced plans to launch a new jeans collection with the denim label G-Star RAW. The collection, called G-Star RAW for the Oceans, will be created using fabric from Bionic Yarn. We've been sterilizing and melting down plastic bottles to make synthetic threads for years now but Bionic Yarn's new thread will apparently originate with plastic waste pulled from the ocean. The details aren't available yet, though. Hat tip Grist.
Culling plastic waste from the ocean won't be easy. Plastic doesn't float around in neat islands. It's more like a disgusting soup. The fuel needed to remove the plastic and clean it could end up being more than the petroleum saved through recycling. Plus, if you ever forget how large the oceans are, think about the drifting cruise liner that's been eluding discovery for a year.
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If one person can make these herculean challenges seem doable, it's probably Pharrell. He's featured on Daft Punk's "Get Lucky" - a song that even got a Russian police choir busting moves. There's his huge meme-worthy hat. And he's 40 years old but has such smooth skin that he recently had to dispel vampire rumors. Finally, there's this upbeat, catchy video about the jeans.
We'll have to wait and see whether the technical aspect works out, but knowing Pharrell's style, those jeans are going to be tight.
Illustration Credit: G-Star RAW and Pharrell via YouTube