- Ovulation changes the way a woman acts, and affects the kinds of men she's attracted to.
- Going on or off the birth control pill can influence the types of men a woman will pursue.
- The research could affect dating behavior, marketing strategies and more.
When a woman is ovulating, her behavior changes in a startling number of ways from the way she walks, talks and dresses to the men she flirts with, according to new research.
The findings might offer some practical tips for women to boost their online dating prospects; for scientists to develop new kinds of ovulation detection kits; or for marketers to target sales of clothes and jewelry. The work also suggests that going on or off the birth control pill might influence a woman's choice in men.
Why does ovulation change women's behavior in such subtle yet fundamental ways? Experts propose that it's an innate and subtle strategy to both attract the most desirable guys and convince them to stick around for the long haul.
"The idea is that women turn up everything that has to do with femininity" at ovulation, said Greg Bryant, an evolutionary psychologist at the University of California, Los Angeles. "This is showing that there are all sorts of phenomena that happen in our behavior that we're not actually aware of."