The 3-D experience first began in cinemas, but virtual reality is increasingly entering homes with video-gamers jumping in.
Unveiling a new VR headset in Berlin, Acer chief executive Jason Chen said the lines are blurring between movies and video games, and converging to a more dynamic, immersive form of storytelling, with VR to feature prominently South Korean giant Samsung also did not miss a chance to tout its Gear VR headset when it presented its latest smartwatch on Wednesday, as it offered a tour in the Russian mountains with the reality-altering glasses.
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Experts believe that VR offers many untapped opportunities -- tour agencies can give customers a glimpse of their upcoming holidays, spectators can enjoy the live concert experience or football game from the comfort of their homes, and even news can be viewed in 3-D format.
"The list of possibilities is growing each day," said Hans-Joachim Kamp, who heads the German federation for electronics companies, gFu.
They began life as mostly square or rectangular blocks on wrists. But the latest generation of smartwatches have had their edges smoothed out, and are now mostly round-faced as their makers seek to broaden their reach to the wider public.
Samsung's latest Gear S3 and ZenWatch3 by Asus unveiled at IFA are both cases in point.
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"We believe that the smartwatch market will double in two years, but to really popularize these intelligent watches, one needs to break into the world of watches," said Guillaume Berlemont, marketing director of mobile products at Samsung France.
Gartner estimates that sales of smartwatches will reach 67 million units in 2017, compared to 30 million in 2015.
From the coffee maker, which can be told to make one's favorite blend from a distance to the dishwasher that picks the best program, electronics giants Siemens and Bosch believe these smart appliances should feature in every kitchen.
There's also a ventilation hood that turns itself up when the cooking gets intense and a fridge that can take a selfie so users know exactly what's missing while dashing around the supermarket.