Of the handful of friends of mine who've dabbled in online dating, more than a few common denominators have arisen as they've related their experiences to me: Sifting through profiles can be a drag and even when you find someone of interest, all that back-and-forth coordination of the first date can smother interest.
Dating site OkCupid thinks it may have a remedy for all that. Its new invention, Crazy Blind Date, is a stand-alone app that seeks to cut to the chase by setting up blind dates between two willing couples who know nothing about each other.
"If you ask women what they dislike most about online dating, it's that it's too much work," Sam Yagan, one of the founders of the company and its chief executive, told the New York Times. "People want instant gratification. It's the trajectory of the industry."
Gone are elaborate profiles. Instead, users create bare-boned versions of themselves consisting of name, age, sexual orientation, a photograph, potential meeting spots, along with what nights they're free during the coming week. ‘Crazy Blind Date' scans other users who have the same night free and - voila - date scheduled.