"We're still at very early stages with OWS, but technology such as Tumblr is a fantastic tool to inspire and get others on board," said Gilad Lotan, vice president of research and development at SocialFlow, a company that optimizes social networks using real-time data.
On Wednesday, Zuccotti Park in New York, just three blocks north of Wall Street, was rife with protesters, many who set up their own local hot spots and home-built video hookups to get their message out on the Web. They linked to Tumblr, as well as Facebook and Twitter and the collaborative parts of Google.
"We set up shared Google docs so we could communicate," said Brian Philips, an organizer who hitchhiked across the country from Seattle to take part in the demonstrations in New York. "And we set up Google Voice numbers for everyone."
One Tumblr page, "We Are The 99 Percent," has been re-blogged hundreds, perhaps thousands of times. Through poignant photos, it reveals the plight of people, who see themselves as far outside the top 1 percent of Americans who hold most of the country's wealth. Each photo shows a person holding a poster, card, notebook page or scrap paper that contains the written story of their dilemma. The stories – 50 of them at last count -- are all about hard times.