Successfully Used for Millennia
And because you can't just head down to the corner store for those things, since 2006 he's been trekking to tiny, isolated villages around the world, and meeting with the local medicine men and shamans to discover what foods they've been using to heal and promote health for centuries. Foods that western civilization has never been exposed to, but, as Olien tells me, could hold the key to untold health and wellness.
"This is not us coming up with some magic effect from these foods," he says. "It's observing what these ingredients provide, and being humble to what these people have been using successfully for millennia. That's the power."