A New York City startup is saying it can produce a men's button-down shirt from wool that's super-soft, doesn't need ironing and won't smell even after being worn for 100 days straight without washing. And the company's founder apparently did just that.
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The clothing company, called Wool&Prince, was started several months ago by Portland, Oregon native Mac Bishop two of his friends. Their button-down shirt prototype was made from wool put through a special process to make it soft, wrinkle-resistant and odor-free. While they don't reveal what techniques are used to achieve this, Bishop documented wearing one of the shirts for 100 days in a row here. (Hat tip to Gizmodo.)
Bishop extolls the benefits of sheep wool, and talked with Margaret Frey, an associate professor of fiber science and apparel design at Cornell University about it in a Skype video. Australian sheep have been bred to have fine, soft fibers for an even flat fabric, Frey said. "It doesn't have that itchiness that we might have associated with wool."