Planning is also underway to protect the new monkey species recently found in Mato Grosso, the Brazilian state with the highest rates of deforestation in the Amazon. Often these days, if a new species is identified, it's extremely rare and possibly on the road to extinction.
The monkey is "a variation" of the titi monkey. Both the titi monkey and this new one are small, long-tailed and covered with soft fur. But the new primate sports its own unique look.
"This primate has features on its head and tail that have never been observed before in other titi monkey species found in the same area," biologist Júlio Dalponte said in a World Wildlife Fund press release.
A bunch of animals already on the endangered species list were also found in the monkey's same region. They include the giant anteater, giant armadillo, giant otter, jaguar and ocelot.
"This incredibly exciting discovery shows just how much we still have to learn from the Amazon," said Meg Symington, Director of WWF's Amazon Program. "WWF has been working with the government of Brazil to increase protection and improve management for the Amazon so that species like this, and thousands of others, don't disappear before we even know about them."