Based in Carlsbad, Calif., Ostendo has kept a low profile, but evidently it's quite the operation. The company has raised $90 million from venture-capital firms and $38 million on government research and development contracts. The money has allowed the lab - now at 115 employees - to work undisturbed on the project for nearly 10 years, WSJ reports.
Etched Chocolate Sparkles With Colorful Holograms
The newspaper ran the technology by MIT professor Ramesh Raskar, who said the key to the chip's 3-D capability is its resolution. Ostendo's system puts out 5,000 dots per square inch. Apple's Retina display, by contrast, has about 300 dots per inch.
Early reports aren't clear on how the chip manages the free-floating hologram effect in thin air. Previous hologram systems, like the famous virtual Tupac, still require some sort of 2-D projection surface, plus additional optical trickery. In any case, this definitely seems like something to keep an eye on.
Via The Wall Street Journal
Credit: 20th Century Fox