Imagine if improving your appearance was as easy as sipping a cold one? A brewery in Japan claims that its beer contains both the fountain of youth and a buzz - all in one.
This beverage called Precious, sold by Suntory, contains two grams of collagen per can, along with five percent alcohol. Collagen, a protein in connective tissues, can allegedly make skin more beautiful and younger-looking. As humans age, the body's supply of collagen is reduced, which is one of reasons why wrinkles might appear.
Beer Goggles Explained
This belief is particularly popular in Japan, where many women, convinced that collagen is the secret to combatting aging, seek collagen-rich supplements, powders and food in hopes to look more attractive.
Suntory has jumped on the bandwagon, offering up a collagen-infused light beer that clearly targets women. The company's commercial features model Anne Nakamura and comedian Ken Watanabe, who declares that "guys can tell if a girl's taking collagen or not."
As of now, the beer is only sold in Japan's northern island of Hokkaido. However, before you get disappointed, know that the jury is still out when determining whether consuming collagen is truly beneficial for skin.
Pill Meant To Keep You Feeling Young
Some experts say the protein has no discernible anti-aging benefits. As Popular Science explains, nutrition scientist Kuniko Takahashi from Gunma University claims that "collagen is no better than average as a protein" in her book "Tabemono Joho Uso Honto," or "Truth and Falsehood of Food Information."
On the other hand, a clinical study published in early 2014 revealed that women who took 2.5 g of a particular hydrolyzed collagen peptide (known as the brand name Verisol) once a day showed a 20 percent reduction in wrinkle depth around their eyes after eight weeks.
Drinking collagen with an alcoholic bevvie to beautify one's skin, however, seems counterintuitive, since no one looks good with a hangover.
via Popular Science