Back in October 2012, everybody was poohooing The Weather Channel's (TWC) plan to start giving names to significant winter storms. Now it looks like a large number of reports on the storm, dubbed Nemo by TWC, have adopted the name (not all, by any means, but lots, including Discovery News).
What happened? I'll say it in three words: search engine optimization. Despite very reasonable arguments against the naming of winter storms by many meteorologists, we are seeing them adopted anyway.
DNEWS StormTracker: Follow the Winter Storm Here
I ran a quick Google check this morning on the use of the name Nemo versus other likely search terms and found the following:
"Nemo blizzard" = 21,700,000 hits "NE Blizzard" = 9,520,000 hits "New England Blizzard" = 4,210,000 hits This is not the definitive way to measure the use of the name, but it does seem to suggest the naming has traction and is helping a lot of people look up information about the storm. Those meteorologists opposed to the naming will probably hold out, but there may be fall out in terms of how well their coverage does. Again, we will see. This could be a good test of TWC's foray into storm naming.