It's not every day that the solution to a worldwide "unexplained" mystery appears on prime time television-especially not in service of advertising potato chips.
But a new television ad campaign from Pringles shows a group of fun-loving teens making crop circles and other patterns (including an image of the mustachioed Mr. Pringle), all the while, of course, munching on the delicious new snack! What better way to promote their new Multigrain line of crisps (they are technically not potato chips) than making crop circles in wheat (or grains, get it?).
When I saw the commercial, I immediately recognized their techniques and equipment. In my decade of investigation into unexplained phenomenon, I have made several crop circles. The public's interest in crop circles peaked around 2002 when the Mel Gibson film Signs came out, and along with two colleagues I conducted field experiments in crop-circle making in a field south of Rochester, New York.
There are many ideas about what create crop circles, from aliens to mysterious vorticies to wind patterns, but all the theories lack one important element: good evidence. The public is largely unaware of the real way that crop circles are made, but the new Pringles commercial blows the lid off the "secret."