Why aren't more people trying to lose weight? The answer is simple: because - despite two-thirds of Americans being overweight or obese - "The majority of Americans say their weight is ‘about right,' as they have typically responded over the past 20 years. But the 60 percent who describe themselves as ‘about right' is the highest Gallup has ever found." The Gallup report referred to this paradox as "weight denial." Most of us know we should lose some weight (and we would like to do it if it's quick and easy), but at the end of the day we figure we're fine as we are.
It's important to note that the subjects' weight in this study were self-reported, and not verified by a doctor or scale. This may be a problem because people often lie about their weight, or simply don't know it. According to a 2010 research study, nearly 40 percent of overweight women believe themselves to be thinner than they really are. That study also found that, contrary to most women thinking they are too fat, only 16 percent of normal-weight women in the study perceived themselves as overweight.