"What needs to change is the culture of interpretation," said Boczkowski of Northwestern. "When a story about Pope Francis endorsing the candidacy of Donald Trump gets more than one million shares, that tells us that we have a culture of critique that's not ready to distinguish this kind of misinformation."
In his native country of Argentina, which Boczkowski said has a long history of populist leaders and biased media organizations, Argentinians are savvy and healthily distrustful media critics. They know who owns which newspaper and which TV networks are puppets of the government.
"The U.S. has been blessed with a very different media culture and a much healthier democratic culture for most of 20th century," said Boczkowski. Until now. The recent explosion of fake news and its potential role in elections will hopefully force all of us to take a much closer look at that next article or video, before we click "share."
Photo: Face2Face real-time face capture. Credit: YouTube WATCH: Can You Spot a Fake Smile?