Researchers took our closest evolutionary relatives, bonobos and chimps, and gave them two options: one set was offered a handful of fruit and nuts positively by showing a smaller handful and sometimes they got an extra piece. Another set was offered an amount but actually received less. The chimps preferred the first option, which seemed like a prize, rather than the option that seemed like a penalty, even though both options were pretty much equal.
So, while advertisers may take advantage of this, you can blame your DNA when you respond to it. Can you think of ways that marketers and advertisers to take advantage of this? Share your experiences in the comments down below.
Nearest primate relatives also susceptible to marketing spin (via Phys.org)
"Humans aren't the only species to be influenced by spin. Our closest primate relatives are susceptible, too."