"There's a hunger out there for lunar exploration," Stern told reporters during a press conference on Thursday unveiling the venture.
"We can fly human missions for the cost of a robotics one," he said.
In addition to wealthy tourists, Golden Spike says its market research identified 25 nations that are in a position to afford and have the desire for lunar expeditions.
Besides selling rides, the company expects to make money with advertising, marketing and media deals, including naming rights for its spaceships and landers.
Depending on how sales go, the company could be ready to fly before the end of the decade.