Well, the Japanese have done it again. Apparently this tech-laden bra made by the lingerie company Ravijour will only unhook for "true love."
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The "True Love Tester" bra can't be masterfully unhooked by some skeevy player who hit on the wearer at a club. No, this bra only comes undone when sensors embedded inside it that are connected wirelessly to a smartphone app detect a particular heart rate (video, safe for work).
According to the Victoria's Secret-like company that made the bra, Ravijour, a particular heart rate over time indicates "love." And what do you know, they even have a graph comparing the effects of jogging, shopping, eating spicy food and watching a horror movie with "flirting" and "surprise gift" on a lady's heart. What better way to acknowledge being "in love" than having your glittery bra fly open?
BuzzFeed's Rachel Zarrell put the whole thing into a series of awesome GIFs to illustrate the ridiculousness of it all. Ravijour's slogan is "We do anything for women." Apparently they do anything to free the girls, too.
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Might not want to wear this thing around in public, though. The dude-designed bra cups pop open pretty dramatically.
Credit: Ravijour (YouTube video)