A new program called "Pet Food Stamps" aims to provide free monthly home delivery of pet food and other necessary pet supplies to owners receiving food stamps or who are below the poverty line.
The program's founder and executive director Marc Okon says that more than 45,000 pets were signed into the donation-based program in just the past two weeks.
"We're not looking for government funding at this point," Okon told ABCNews.com. "Should the government be willing to provide assistance further down the line, we will look into it."
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He explained that once a pet owner's need and income are verified, the families will receive pet food each month from pet food retailer Pet Food Direct for a 6-month period.
The name Pet Food Stamps is particularly catchy, but other organizations provide similar services, and have been doing so for quite some time. One example is the Washington Animal Rescue League.
"One of our missions is to provide income-qualified families with discounted pet care, vaccinations, vaccine clinics, neutered clinics and vet care," League spokesman Matt Williams told ABC. "We have a new medical center on site ... We also have a food bank run entirely on donations."