A smart sports bra used to mean it looked good and kept everything in place. Now, your bra has a brain.
10 Wearable Techs that Dressed Up 2015: Photos
The OMbra contains embedded wireless tech that tracks all kinds of metrics in real time and delivers them directly to your phone. Developed by the Montreal-based biometrics and smart apparel startup OMsignal, the bra records your pace, heart rate, distance, cadence and the calories you're burning.
Unlike some wearable fitness trackers out there, the tech doesn't just show you the numbers. It also does handy calculations like your breathing rhythm, fatigue level and the amount of oxygen you used while running. A "biometric coach" feature can tell when you could have dug deeper, and offers tips based on how your real performance.
For most women, finding a regular sports bra that works is hard enough. I spent 20 minutes completely trapped in an athletic clothing store once. OMsignal says theirs - made from breathable polyester, nylon and elastane - has adjustable straps, cups and compressive sides to minimize movement.
They'll be showing off the OMbra this month at the Consumer Electronics Show in Las Vegas. The bra is slated to hit the market in the spring, according to their site.
Wearable Device Changes Your Mood
Back when I was starting the Couch to 5K running program, friends said they ran with their phones to keep track of their progress. But I didn't want to carry mine. It seemed too risky and awkward.
With the bra doing all the, uh, heavy lifting, there's no worrying about hauling around a phone. Here's hoping that the OMbra inspires the top sports bra manufacturers to step up their game. It's a new year. We've got places to go. Watch the video below for more details.