The company has teamed up with ad agency DDB to create a pilot program in 10 parks in Mexico City and it definitely gets my seal of approval. After pet owners pick up their dog's turds, they can place the bag in a special box that calculates its weight in exchange for a few minutes of free Wi-Fi. Ladies and gentle, welcome to 21st Century.
Of course, that didn't stop park habitués from dropping bags of garbage in the box to claim their free Wi-Fi, but DDB said they didn't mind. In their opinion, if people want to pick up trash - so be it - that just means a cleaner park.
ANALYSIS: Dog Park Light Lit by Dog Poo