Some aid organizations aren't quite as excited as Gifford.
"This is someone who's come up with a crackpot idea based on the assumption that technology can solve all problems," Kevin Watkins, chief executive of Save the Children, told the Financial Times.
Watkins said he had just returned from Somalia, where over 1 million children are acutely or severely malnourished due to the country's severe drought.
"Many are in a life-threatening situation," he said. "One episode of pneumonia or diarrhea will tip them over the edge. This is where you need the mechanism of state to kick in. This is not drone territory. It's ridiculous."
But Windhorse maintains that Pouncer is the right solution for quick-response disaster relief.
"While of course we respect everyone's view as to the effectiveness of drones/UAVs for humanitarian aid delivery, especially those on the ground, it's early days and I don't think one solution fits all requirements or scenarios," Rob Forrester of Windhorse's business development team said in an email to Seeker. "Pouncer is intended primarily for short-term disaster relief into hard to reach areas delivering much larger payloads than currently possible."
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Windhorse says organizations like Médecins Sans Frontières and Oxfam have shown interest in his technology.
"It may be a drop in the ocean as far as fixing famine on the planet is concerned, but it could be used for regular re-supply if no other means are possible or too dangerous for crews to operate," Forrester said. "We're not trying to step on anyone's toes here - we see our solution as working alongside current solutions where suitable."
Watkins said Save the Children has used drones successfully in delivering medicine, including several programs in Tanzania and Rwanda that bring plasma to women during childbirth.
Drones are "good at killing people and blowing things up," Watkins said. "They are absolutely irrelevant for resolving acute hunger."
Windhorse downplayed the edible aspect of its drone and emphasized its potential benefit in food delivery.
"We will obviously be sending all NGOs invitations to our flight trials later in the year," Forrester said. "We hope we can demonstrate to the open-minded that in some situations, a sack out of the back of a transport aircraft may not be the most effective way of safely getting aid supplies to the right hands on the ground."
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