Thanks to lowered costs in video projectors and 3-D software, projection mapping is becoming more common. Familiar objects such as cars and buildings are easy marks.
Fashion is a little more unexpected and perhaps the excitement around it stems from the intimacy clothing has in culture - it's personal and worn close to the skin.
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The design studio PROFORMA created a similar fashion installation for the luxury leather clothing brand DROMe. A few years ago, New Balance used projection mapping on a pair of shoe.
You can watch the Ozalp's performance, called What Is Real?, on the video here.
via The Creators Project and Behance