Don't want to be green? Or maybe you do, but can't convince your friends, family or spouse to see the greener side of things? It could be that you aren't using the right arguments. Try this one instead:
"Look (loved and/or tolerated person's name here), it's not really about polar bears or spotted owls, it's about our precious bodily fluids. All this pollution is making our bodies and the planet impure."
How Green Are You?
According to new research in the spring issue of Conservation magazine, this tack, which sounds to me a lot like the rhetoric of one Brig. General Jack D. Ripper (in the image above) in the movie "Dr. Strangelove," really works. For some people anyway.
The first part of the article is about a little experiment by Dutch researchers at a gas station in Virginia that was published in Nature Climate Change. For 22 days they posted messages with either economic or moral implications of checking their cars' tire pressure - along with a free coupon to have the tire check done. Not a single person took a coupon when the economic message was posted, but 11 people snapped them up when the moral argument was put to them. It's not a lot to go on, but it's intriguing.